After dedicating time to his mental health, Brad began volunteering at several rehabs. This ultimately led him to appreciate just how dysfunctional and ineffective the addiction treatment industry is. He saw that a fundamental problem was that the right information was not reaching the people who needed it most. He therefore assembled a team of exceptionally talented and passionate people to begin a project that aspires to transform the addiction and mental health conversation.

Annie (Co-Founder)

Annie is a Los Angeles-based marketer with a research and clinical psychology background.

After earning a Bachelor’s degree in Psychology from Harvard, Annie worked at the Massachusetts General Hospital Center for Addiction Medicine. There she ran clinical trials investigating the safety and efficacy of pharmaceutical treatments on nicotine and cocaine dependence.

Additionally, Annie completed a year of graduate study in Clinical Psychology where she was trained on diagnostic, personality and symptom assessment tools. Annie has a year of training and experience as a therapist, having primarily worked with patients suffering from psychotic disorders and severe substance use disorders.

Charles (Co-Founder)

Charles is New York-based digital health marketer. He gained over 10 years of experience at WebMD, the leading health information website in the US.

There, he managed audience acquisition and buy-side activities, including programmatic and content marketing initiatives.

He was also responsible for helping to create comprehensive on-site campaigns for WebMD’s largest advertisers. Charles was previously a financial analyst on Wall Street.

He holds an economics degree from Rutgers University.


Julia is a digital marketing specialist and project finance director.

She currently works at one of the nation’s largest healthcare non-profit fundraising and awareness organizations. Over the past six years, she worked with several regional and national healthcare companies while employed at Wunderman, a member of WPP Group. There, she led multi-disciplinary teams to deliver year-over-year measurable results and solution-based learnings across digital marketing channels in client campaigns.

Before moving into the digital marketing space, Julia was responsible for financial and project management of Information Technology at a large regional investment banking firm.

She is a graduate of Duke University.

Zachary Siegel

Zachary is a Chicago-based journalist covering drugs, criminal justice and public health.

His work has appeared in the New York Times Magazine, Slate, WIRED, New York Magazine, The Daily Beast, VICE, Salon, The Appeal, The Fix, AlterNet and many other publications.

He co-hosts Narcotica, a podcast about drugs, informed by science, policy and the lives of people who use drugs. Zachary received a master’s in Journalism at the University of Southern California’s Annenberg School for Communication and Journalism. He is a journalism fellow at Northeastern University Law School’s Health In Justice initiative, and was also selected as 2018’s Guggenheim Justice Reporting Fellow at John Jay College of Criminal Justice at the City University of New York.

Tana Ganeva

Tana is a New York-based journalist covering criminal justice, politics and drug policy.

She has written for publications including the Washington Post, Vice, Glamour, Rolling Stone, the Huffington Post, Salon, Gothamist, the Stanford Social Innovation Review and many more.

She previously worked for several years at AlterNet, where she served as managing editor.

She was also the deputy editor of The Influence.

Gizelle Lampitoc

Gizelle is a graphic designer and illustrator based in the Philippines.

Her projects have included menus for restaurants including Okina in Singapore and Trattoria Da Mila, as well as brochures and artwork for the brand “Memorable” and a set of illustrations for Gilded Music Press.

She and her work have been featured in an article for She previously held a position as a UI/UX engineer. You can check out more of her work here.

Sarah Beller

Sarah is a New York-based journalist. She is the deputy editor of Filter, an online magazine covering drugs, drug policy and human rights. Her drug-related journalism has appeared in publications including Pacific Standard, Salon, Alternet, Real Life Magazine and The Fix.

Sarah is also a licensed clinical social worker, and has worked with a focus on people struggling with addiction and criminal justice system interactions. Her fiction and humor writing has appeared in publications including McSweeney’s, The Rumpus, The Hairpin, Reductress and Two Serious Ladies.

She has an MSW from Smith School of Social Work, and studied creative writing at Yale.

Tony O’Neill

Tony is an author and journalist based in New Jersey. His fiction and non-fiction books include Sick City, Down and Out on Murder Mile and Black Neon.

His journalism on drugs, addiction and a range of cultural subjects has appeared in publications including Vice, Black Book, the Guardian, The Fix, The Influence and Playboy.

Sally Chew

Sally Chew is a New York-based journalist.

Her writing about drug-related subjects has appeared in publications including The Fix and The Influence. She was previously an editor at magazines including Vibe, Health and POZ.

She has also written about health for nonprofits, authored a true-crime book, and worked as a wire-service reporter overseas.


Brain & Behavior Research Foundation

The Brain & Behavior Research Foundation supports scientific research to alleviate mental illness.

It awards grants to scientists all over the world who conduct research with the potential to make advances and breakthroughs to benefit people with mental illness. It also produces the Health Minds public television series to raise awareness and share cutting-edge information.

The Trevor Project

The Trevor Project provides crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) people under the age of 25.

It operates a helpline for young people in crisis. It also offers online workshops and in-person suicide prevention training programs for adults who work with youth, including counselors, educators, administrators, school nurses and social workers.


The National Alliance on Mental Illness is a grassroots mental health organization.

It offers education programs to get support and information to people with mental illness, their families and educations. It advocates for better public policies. It operates a free helpline offering referrals, information and support. And it organizes public events to raiseawareness and understanding of mental health issues.